In yet another bold business move, former U.S. President and real estate mogul Donald J. Trump is reportedly preparing to launch a new venture — Trump Mobile, a mobile carrier and brand aimed at “patriotic Americans” and built on the promise of freedom, privacy, and America-first manufacturing.
And this time, he’s not just selling a phone plan — he’s making a statement.
The Trump Organization just launched T1 Phone, a mobile service that costs $47.45 monthly with unlimited calls, texts, and data. Their premium package, called the “47 Plan,” references Donald Trump’s role as the 47th U.S. president and comes packed with distinctive features.
The mobile service market remains dominated by three major carriers who control over 95% of wireless subscriptions. T1 Phone wants to create its own space here. The service will run on Verizon’s, AT&T’s, and T-Mobile’s existing networks. The $47.45 monthly fee is a big deal as it means that other competitors like Visible ($25) and Mint Mobile ($30) cost less, but T1 Phone’s package has free international calls to over 100 countries, round-the-clock roadside assistance, telehealth services, and customer support based in the U.S. The T1 smartphone costs $499 and packs some solid specs – a 6.8-inch AMOLED screen, 16-megapixel selfie camera, and 256 gigabytes of storage.
Trump Organization launches T1 Phone and mobile service
The Trump Organization made its grand entry into telecommunications on June 16, 2025, with the launch of Trump Mobile and its flagship T1 Phone. This milestone announcement came exactly 10 years after Donald Trump’s famous escalator descent at Trump Tower to announce his first presidential campaign.
At Trump Tower in New York, Donald Trump Jr. and Eric Trump showed the new mobile service, which licenses the Trump name to T1 Mobile LLC, a Florida company incorporated in late April. The service runs as a mobile virtual network operator (MVNO) and partners with existing cellular carriers to provide 5G network access.
The service offers “The 47 Plan” at $47.45 monthly, a nod to Trump’s terms as the 45th and 47th President. Customers get unlimited talk, text, and data, with speeds slowing after 20GB usage. The plan has several unique benefits:
- 24/7 roadside assistance through Drive America
- Telehealth services including virtual medical care and mental health support
- Free international calling to over 100 countries
- Free long-distance calls to military members and families
- Device protection coverage
- No contracts or credit checks required
A 250-seat U.S.-based call center provides 24/7 customer support with “real people, not automated systems”.
How T1 Phone Looks?
The company also announced its T1 Phone, available at $499 with a $100 down payment. This gold-colored Android smartphone comes with a 6.8-inch AMOLED display featuring 120Hz refresh rate, 12GB RAM, 256GB storage, and a 5000mAh battery. The phone runs Android 15 and has a 50MP main camera, 16MP selfie camera, plus fingerprint and AI face unlock features.
Trump Organization markets the T1 Phone as “proudly designed and built in the United States”. But Eric Trump hinted on “The Benny Show” podcast that the original phone deliveries might not be manufactured domestically: “Eventually, all the phones can be built in the United States of America”.
The T1 Phone stands out with its American flag etching and T1 logo on the back panel. Customers can expect its release in August/September 2025.
Trump Mobile plan offers unique features and American branding
The plan goes beyond simple connectivity with features you won’t find with traditional carriers. Customers get unlimited talk, text, and data service, with high speeds for the first 20GB. The plan also provides free international calling to more than 100 countries. This feature targets countries with American military bases to “help honor the families who are bravely serving in our military abroad”.
“Hard-working Americans deserve a wireless service that’s affordable, reflects their values, and delivers reliable quality they can count on,” said Eric Trump in a statement. He later emphasized during a Fox Business interview that the plan would provide “more internet, more international dialing for free… It is the biggest bang for the buck”.
This service package delivers more than typical mobile features. Subscribers can access 24/7 roadside assistance through a partnership with Drive America. The service also provides telehealth benefits through Doctegrity, including virtual medical care, mental health support, and prescription medication ordering and delivery. These health benefits normally cost at least $29.00 monthly when purchased directly from Doctegrity.
Trump Mobile strongly promotes its American identity in its marketing. The company proudly points to its US-based customer support call center in St. Louis, Missouri. “You’re not calling up call centers in Bangladesh — do it right out of St. Louis,” Eric Trump stated. The American-first approach extends to the T1 Phone, which marketing materials describe as “proudly designed and built in the United States”.
This service joins other Trump-branded products like watches, sneakers and Bibles. Donald Trump Jr. said at the launch event that more products are coming: “We are going to be introducing an entire package of products”.
Is Trump Going After Big Tech?
Trump’s entry into the mobile business isn’t just about competing with Verizon or T-Mobile — it seems to be a direct shot at Apple and other tech giants that he has clashed with over the years.
In particular, this move comes on the heels of his ongoing criticism of Apple for manufacturing iPhones outside the U.S., mostly in China and India. Trump has long pushed for Apple to build its devices in America, and sources say a tense conversation between Trump and Apple CEO Tim Cook during his presidency was never fully resolved.
Now, Trump may be doing more than just talking. He’s building.
“If Apple won’t bring iPhone production to America, maybe someone else will,” Trump reportedly told close aides, hinting at future ambitions.
While Trump Mobile isn’t building its own phones yet, the timing and branding seem like a strategic play to tap into growing anti-Big Tech sentiment, especially among his political base.
Conclusion
A Bold Venture Amidst Regulatory and Manufacturing Questions
T1 Mobile marks the Trump Organization’s most important expansion of its brand into mobile telecommunications. The company wants to compete with 20-year old carriers through its premium-priced $47.45 monthly plan. Its politically symbolic pricing strategy and extra services like telehealth and roadside assistance position the service as uniquely American and value-oriented, despite charging more than competitors.
Manufacturing origins of the T1 Phone raise serious questions. The company markets it as “proudly designed and built in the United States,” but experts express strong doubts. Technology analysts point out that the U.S. lacks smartphone manufacturing capabilities at this scale. This suggests the devices come from overseas manufacturers.
This business venture faces ethical challenges too. Watchdog groups highlight unprecedented conflicts of interest as a president’s family business operates in an industry his administration regulates. FCC Chairman Brendan Carr finds himself in a difficult position by overseeing regulatory matters that affect his boss’s branded network.
Trump Mobile’s success depends on whether customers will pay premium prices for its bundled services and American-focused branding. Regulatory bodies and ethics watchdogs will without doubt keep tracking how it affects fair market competition and governmental integrity.
The company enters the digital world not just as another business but as a test case. It shows how presidential business interests mesh with regulatory frameworks and market forces during a sitting president’s term.
