GameStop (NYSE: GME) is one of the most iconic stocks in recent financial history. From a dying retail chain to a symbol of meme stock mania, GME has constantly grabbed headlines. But beyond the hype, GameStop is now transforming its business and financial strategy—most recently by adding Bitcoin to its balance sheet. In this article, we’ll break down:
- GameStop’s historic stock boom
- Stock split details
- Latest company updates
- Bitcoin investment strategy
- Where and how to buy GME stock (Webull, Questrade & more)
The GameStop Stock Boom: A Meme Stock Revolution
In early 2021, GameStop became the poster child for a new era of retail investing. Triggered by users on Reddit’s WallStreetBets, the stock surged from under $20 to over $480 within days. This massive short squeeze, driven by retail investors targeting hedge funds, turned GME into a global phenomenon.
It wasn’t just hype—GameStop raised capital, restructured leadership, and attracted attention from tech-savvy investors like Ryan Cohen, co-founder of Chewy, who joined the board and later became CEO.
GameStop Stock Split: Making Shares Affordable
On July 21, 2022, GameStop executed a 4-for-1 stock split, making the stock more accessible to retail traders. If you held 1 share pre-split, you now had 4. The move aimed to increase liquidity and appeal to smaller investors.
Recent Company Updates: A Shift to Profit & E-Commerce
Under Ryan Cohen’s leadership, GameStop has been cutting costs and modernizing operations:
- Q1 2025 Earnings: Posted a $44.8 million profit.
- Collectibles Up 54%: A major revenue driver while software/hardware sales dipped.
- $6.4 Billion Cash: Strong liquidity due to smart capital raises.
- Store Closures Continue: Streamlining physical locations to focus on e-commerce.
These changes signal a shift toward profitability and digital-first strategy—possibly setting the stage for a long-term turnaround.
₿ GameStop’s Bitcoin Investment Strategy
In 2025, GameStop made headlines again—this time for entering the Bitcoin game.
- Bitcoin Treasury Asset: GameStop officially added Bitcoin to its balance sheet.
- Bond Offerings: Raised $3.25 billion through convertible notes to purchase Bitcoin.
- BTC Holdings: Acquired 4,710 Bitcoins, spending around $500+ million.
- Market Reaction: While crypto enthusiasts cheered the move, traditional investors were skeptical, causing short-term stock dips.
This strategy mirrors companies like MicroStrategy, signaling GameStop’s ambition to be more than just a retail chain—it wants to become a modern, investment-forward brand.
How to Buy GameStop (GME) Stock
Interested in investing in GameStop? Here’s how to buy GME stock using popular platforms:
Buy GME on Webull (Ideal for U.S. & Global Investors)
Webull is a commission-free trading platform with extended market hours and a sleek interface.
Steps:
- Download Webull app or sign up on their website.
- Open an account and complete identity verification.
- Fund your account using a bank transfer.
- Search “GME” in the app and place a market or limit order.
- Monitor your investment with charts, alerts, and portfolio tools.
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Should You Invest in GME?
Pros:
- Turnaround strategy showing early signs of success
- Bitcoin exposure could boost long-term value
- Still has loyal retail investor support
- Available on major brokerages globally
Cons:
- Crypto exposure adds volatility
- Gaming retail market remains competitive
- Meme stock status still makes it speculative
🧠 Final Thoughts
GameStop’s story is far from over. Whether you view it as a risky meme stock or a bold company redefining itself, GME remains a fascinating option for modern investors. With new leadership, Bitcoin backing, and a shift toward e-commerce, GameStop might just be writing the next chapter in retail and tech convergence..
Disclaimer: This article is for informational purposes only. Investing involves risks. Do your own research or consult a financial advisor before making any decisions.
